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Primula obconica
Plant in the spotlight

It's time for Primula again! Primula is actually a diminutive of the word Primus and means 'first'. This makes the Primula the perfect plant to start the new year!

Origin

In the wild, Primula often grows in the mountains of the Northern Hemisphere. In the lowlands, Primula is often yellow because they are pollinated by bees, while in higher spheres butterflies pollinate the plant. These provide white, pink, blue and violet flowers.

A Primula to love

Previously, touching Primula obconica caused itching or an allergic reaction. Nowadays only varieties that are itch-free are grown. Nothing can stop us from buying or selling this beloved plant.

Primula ‘Sweet Kisses’

Sweet Kisses is the brand presented by various growers. This unique partnership between breeders and growers carries out, among other things, shelf life tests and quality tests, so that they can continue to provide us with quality plants.

For example, previous research by "Sweet Kisses" has shown that the Primula has a high turnover rate. That is because the cheerful flowers positively influence the chance on an impulse purchase. The test has shown that this plant has a longer shelf life in the chain compared to most comparable indoor plants, which means that the risk of loss on the shelf is limited.

5 reasons why you should have the Primula obconica in your range:

  • The Primula obconica brings colour and cosiness in the dark winter months.
  • This winter bloomer represents new beginnings, growth and hope. The perfect plant to have on the shelf in January.
  •  The cheerful flowers of the Primula obconica do very well as an impulse purchase.
  • With the right care, the consumer can enjoy the Primula obconica for up to four weeks.
  • As the flowers age, the colour becomes darker and more intense. Together with the new flowers, which are lighter, this gives a very nice effect!