This rising star has gone from part-time sales adviser to become one of H&M’s youngest area controllers.
Alex Evans started on the shop floor while studying for a degree in economics and politics at the University of Sheffield in 2010.
After graduating in 2012, aged just 21, he secured the role of area controller, overseeing a large group of stores in the north-east of England. In this role, he helped improve efficiency, decrease over-stocking and enhance the operational running of stores.
Evans balanced a heavy workload with studying for an MBA. He developed an app to help with workplace scheduling, which was later rolled out to stores across the H&M Group.
He was promoted to central controller in 2016 and is now responsible for setting sales plans and budgets for all UK H&M stores, and managing the team of 12 area controllers.
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He has overseen several large projects during his time in the role, including the implementation of RFID (radio frequency identification) technology across the H&M UK store estate.
“Alex is a great example of how, if you are open minded, ambitious and willing to learn you can progress quickly at H&M,” says Karen O’Rourke, country sales manager for H&M UK and Ireland. “His tenacious approach, along with a curious mind, really challenges the status quo.”
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