Russell Brand Wasn’t an Anomaly

The former TV host and actor was a mascot, at best, for a media culture that routinely dehumanized and hypersexualized young women.

Black-and-white image of Russell Brand in profile
Jemal Countess / Getty
Black-and-white image of Russell Brand in profile

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In the summer of 1999, when I was 16 years old, I remember walking to a train station in West London from a babysitting job when a 40-something man in a Range Rover pulled up, told me he was on television, and then announced to his young son (also in the car) that I was “Daddy’s new girlfriend.” I don’t know who the man was; I didn’t get in the car, not because I was afraid but because I’d just bought Californication for my minidisc player and wanted to listen to the album on the way home. But what he did wasn’t abnormal for the time. This was two years before the 35-year-old TV presenter and radio host Chris Evans (not the actor) married the 18-year-old pop star Billie Piper in Las Vegas, after a months-long relationship that started when he gave the teenager—so young, she hadn’t yet learned to drive—a Ferrari filled with roses. A year later, in 2002, the BBC Radio 1 host Chris Moyles offered, live on air, to take the singer Charlotte Church’s virginity on her 16th birthday, claiming that he could “lead her through the forest of sexuality” now that she was legal.

I’ve often wondered how Millennial women in Britain survived the aughts: not just the incessant fat shaming and the ritualized alcohol abuse, but also the cheerful, open predation that was everywhere in popular culture then. This weekend, the London Times and the TV documentary series Dispatches revealed coordinated allegations that the TV star turned conspiratorial wellness personality Russell Brand had victimized multiple people from 2006 to 2013, including a 16-year-old girl who says he picked her up on the street when he was 30, referred to her as “the child” and cradled her like a baby when he found out she was a virgin, and then later choked her with his penis until she—fearing she would actually suffocate—punched him in the stomach. The dual reports also allege that Brand raped a woman he knew at his home in Los Angeles and attempted to rape another until she screamed so hard that he flew into a rage. (Brand has said he “absolutely refutes” what he describes as “a litany of extremely egregious and aggressive attacks.”)

Beyond these serious allegations, there’s also recorded evidence, documented on TV comedy specials and on Brand’s own radio show during the 2000s, that Brand relentlessly harassed women he worked with, sexualizing and dehumanizing them on air, and then belittling them to the public when they objected. This was the particular insidiousness of aughts-era misogyny, which people like Brand propagated but absolutely didn’t invent: the idea that if girls, or young women, complained about how they were being treated, they were joyless scolds, too uncool to get the joke and too ugly to be concerned about anyway.

The trap was that women were expected to cheerfully participate in their own objectification or risk being not just exploited but also vilified. It was an ethos informed by porn and disseminated by a new stable of men’s magazines. In 1999, when I was trying to decide where to go to college, a naked image of the children’s-television presenter Gail Porter was projected onto the Houses of Parliament without Porter’s knowledge or consent in a stunt by the magazine FHM, inadvertently saying volumes about what kind of status girls my age could actually hope for. Why bother investing in an education or a career when the dominant cultural paradigm was interested only in sexual power? And the messaging worked. By 2006, according to Natasha Walter’s book Living Dolls, more than half of British girls polled in one survey said they would consider nude modeling. The previous year, female students at Pembroke College, Cambridge, posed topless for their student magazine. Out of 11 female cast members from the 2006 season of the hit British reality show Big Brother, four posed topless after leaving the show, to capitalize on their new notoriety.

It doesn’t seem like a coincidence that Russell Brand had his own Big Brother connection, hosting a spin-off talk-show series about the British franchise, or that the toxic influencer Andrew Tate—currently charged in Romania with rape and sex trafficking, charges that Tate denies—also appeared on the show. Reality television from its conception relied on two things: provocation and exposure. People watched to see who would fight, who would hook up, who would crack under the pressure. The medium demanded ratings, and ratings came from finding not average people to sequester in a TV goldfish bowl, but extreme personalities who craved their own 24-hour soapbox and the promise of instant notoriety. Sex has always been the subtext of the series—I vividly remember the tabloid press’s frame-by-frame analysis in 2004 when two Big Brother contestants supposedly became the first people to have intercourse on the show. (By way of encouragement, and to emphasize how invested people were in this new television frontier, Playboy TV offered a £50,000 prize at the time to anyone bold enough to do so.)

And so Big Brother was a natural forum for Brand. The Dispatches documentary shows him pulling his trousers down while sitting on a female interviewee’s lap, and running down the street after a man in urine-soaked underwear asking for a “cuddle,” among other antics—employing blatant, aggressive sexuality as his defining comedic mode. He was so open about who he was—writing about his heroin addiction and sex addiction in his memoir, flaunting his status as a sex pest on TV, and later in movies—that it’s astonishing now to see how much he actually seems to have gotten away with. Since the Times and Dispatches reporting emerged, attention has focused on internal inquiries from the BBC (where Brand had a radio show from 2005 to 2008) and Channel 4, which hosted Big Brother, to examine whether complaints about Brand were made at the time. But this feels rather beside the point given how much evidence already exists in the public domain. Brand’s raptorial sexuality was his personality, his unique selling point, and for a very long time he was handsomely rewarded for it. If people really want to reckon with the legacy of such strikingly recent cultural misogyny, in other words, it’s best not to comfort themselves too soon with the idea that Brand was in any way an anomaly.

Sophie Gilbert is a staff writer at The Atlantic. She was a finalist for the 2022 Pulitzer Prize in Criticism.